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Sign in. Get my own profile Cited by View all All Since Citations h-index 25 15 iindex 57 Articles Cited by. Title Cited by Year Handbook of contemporary behavioral economics: foundations and developments M Altman. The Journal of Socio-Economics 41 5 , , Australian Economic History Review 43 3 , , The journal of socio-economics 30 3 , , Economic and Industrial Democracy 23 2 , , The Journal of Socio-Economics 30 5 , , The Journal of Socio-Economics 29 2 , , The Journal of Socio-Economics 33 5 , , Journal of Economic Psychology 26 5 , , Journal of Co-operative Organization and Management 3 1 , , Articles 1—20 Show more.

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Real-World Decision Making: An Encyclopedia of Behavioral Economics - Greenwood - ABC-CLIO

Handbook of contemporary behavioral economics: foundations and developments M Altman Routledge , Implications of behavioural economics for financial literacy and public policy M Altman The Journal of Socio-Economics 41 5 , , Enlarge cover. Error rating book. Refresh and try again.

Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Behavioral Economics for Dummies by Morris Altman. A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational.

The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our fin A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making and even to understanding current events , Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why--and when--they spend money.

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Published February 28th by For Dummies first published January 16th More Details Other Editions 6. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Behavioral Economics for Dummies , please sign up. Be the first to ask a question about Behavioral Economics for Dummies. Lists with This Book. Community Reviews. Showing Rating details.

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Behavioral Economics: Full Series

Jun 13, Thomas rated it it was ok. This book is good for everyone who is interested in what behavioral economics and economics research is about, in general. It's a good overview, as Morris briefly discusses almost every BE topic I can think of.

I think this is a good guide to base a BE university-course on. But I didn't find any references, which was a bit disappointing, and Morris repeats himself about 10 times for each thing he discusses in the book. Whether that is intentional or not could not be, since I also found many typ This book is good for everyone who is interested in what behavioral economics and economics research is about, in general.

Behavioral Economics For Dummies® by Morris Altman, PhD

Whether that is intentional or not could not be, since I also found many typos and other mistakes suggesting some sloppiness , it was annoying for me. The book's structure could also have been a bit better, especially with some chapters rearranged.

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Aug 03, Sarah Little rated it it was ok. This book didn't teach me much about BE that I didn't already know. This could be that I wasn't the target audience - it is 'for dummies' after all, so it might be aimed at people who know less. I would still have expected to learn more though, given that my knowledge of BE has been gained in a fairly piecemeal way.

Another reason, though, is undoubtedly that the book is incredibly repetitive and simplistic. It repeats the same points multiple times, and takes an entire chapter to make a point t This book didn't teach me much about BE that I didn't already know. It repeats the same points multiple times, and takes an entire chapter to make a point that could be made in pages.

5 Behavioral Economics Principles Marketers Can't Afford to Ignore

Duplication between chapters is perhaps forgivable - it is supposed to be a book that you can dip in and out of, which does require the most important points to be made in each chapter. But the repetition within chapters, and the amount of text required to make a simple point, is not excusable. To me it feels as if the author was commissioned to write a book of a certain length, and did whatever he could to pad out simple points to hit the target no. Another big bugbear is that lots of the graphs, and descriptions of graphs, were inaccurate, which I think is appalling.

There were several instances where the labels in the graph were inconsistent with the text description of the graph.

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Overall the book was interesting, but in my view this is more because the subject matter is interesting than because the author did a good job. I would recommend anyone interested in BE to read other books instead if they want to learn more - for example, Dan Ariely's books are very well written and accessible, and contain a lot more content despite being shorter.

Oct 12, Jough rated it liked it. This is a good primer for those becoming interested in the subject of behavioral economics, it is well laid out and give a high level approach to the subject. Studies and leading proponents are mentioned so the reader has a foundation for further study. I do not believe any book should be labeled "for Dummies", but this is the second one I've read and enjoyed.