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Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.

Website hosts and programming languages for web apps on the backend Performance and scalability APIs, open-source programs, feeds, and database management Design and display on the front end.

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Primary readership: nontechnical business people who want to firm up their understanding of the technology of the Internet and their fluency with technical terms in widespread use in the business world. Secondary readership: People in the general-interest mainstream who are looking for a short, accessible, and comprehensive treatment of Internet technology and business to inform their personal experience as consumers and generators of Internet content and value.

This revised second edition of How to Speak Tech employs the strategy of the popular first edition: through the narrative of setting up a fictitious startup, it introduces you to essential tech concepts. New tech topics that were added in this edition include the blockchain, augmented and virtual reality, Internet of Things, and artificial intelligence.

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Understand the basics of new and established technologies such as blockchain, artificial intelligence AI , augmented and virtual reality AR and VR , Internet of Things IoT , software development, programming languages, databases, and moreListen intelligently and speak confidently when technologies are brought up in your businessBe confident in your grasp of terms and technologies when setting up your own organization's application. Students who want to understand different technologies relevant to their future careers at startups and established organizations, as well as business and other non-technical professionals who encounter and require an understanding of key technical terms and trends to succeed in their roles.

How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business

Springer Professional. Back to the search result list. Table of Contents Frontmatter Chapter 1.

How to Speak Tech The Non Techies Guide to Technology Basics in Business

The Internet Abstract. Most of the people in the world are connected through a global network called the Internet. Availability and distribution for a brick-and-mortar retailer include the physical placement of products on shelves. In some ways, the Internet equivalent of availability and distribution is hosting , the process by which the creator makes a website accessible to users on the Internet. You have spent the last couple of weeks brainstorming and refining the vision for MyAppoly. Many would-be products never make it past this question due to the technological barrier of creating an application.

Software applications are written or coded in a programming language. The code defines how the application will run and respond, encompassing everything from what you see to what happens in the background. One of the first technical decisions to make is to choose a programming language for the product. You may have heard of languages like Python, Ruby, and C, but what are they, and what are the significant differences between them?


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What factors should you consider when selecting a language? Knowing which language to use is helpful, but without a front end, a user cannot do anything. Recall that the front end is the interface for users to interact with the back end.

How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business (Unabridged)

It refers to what you see and the range of interactions you can perform on a given web page. You start to think about how MyAppoly will look, which pages you want, and how they will be connected. Then, you finalize a set of features you want to include in MyAppoly and develop wireframes of each web page. The information that some companies collect is an asset in and of itself due to the power of data.

Working for a startup that specialized in providing data to local businesses, I focused on collecting menus from local businesses, primarily restaurants. With a database of all food items and their prices sold at restaurants, I was able to learn some interesting facts!

What is the average price of a pizza in San Francisco? Which restaurants within a five-mile radius of my hotel have kimchi on the menu? No problem. Collecting unique data might allow you to answer previously unanswerable questions. Imagine how much more slowly society would have developed if no one could leverage the inventions of others to design new products. Maybe a drug developed for one disease can be adapted to cure another. Perhaps flexible glass created for more durable dishware can be used to make unbreakable cell phone screens.

We continuously search for the next best thing, and we cannot expect to find it if we always begin from scratch. Too many cooks spoil the broth.


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This adage applies equally well to programming unless you organize your engineers in the right way. In , having spent the previous three years advising entrepreneurs on organizing resources and designing processes, Eric Ries laid out his methodology in the book The Lean Startup , the release of which sparked the Lean Startup movement. Its philosophy, which articulates a continuous and feedback-driven approach to product development, informs this chapter. In , Toyota faced allegations that some of its cars had sticky accelerator pedals and, in January , recalled 4.

Users can learn about your website through many different ways, each called a channel.